Welcome to YouCupon
YouCupon is a simple, customizable tool that helps online merchants like you create and share coupons with your customers. With engaging coupon games showcasing your products, customers can win discounts, making coupon distribution seamless and driving more sales for your business.
YouCupon is currently tailored for Shopify merchants (opens in a new tab). To get started, you need an active Shopify online store.
What’s a Coupon Game?
A coupon game is an interactive experience that gives users the opportunity to win coupons directly on your shop. For example, YouCupon can add a “Draw a Coupon” button near the price label on a target product page. When a user clicks the button, a coupon game is launched, giving them a chance to win a discount coupon right after playing.
Each game features:
- Winning Coupons: The primary conversion or upselling coupon that users aim to win for the target product.
- Non-winning Coupons: Lead-generation or affiliate coupons offering discounts on other products to encourage further engagement.
You can customize the winning rate for each game. Even if users don’t win the top coupon, your other products are still prominently showcased, increasing their exposure and familiarity.
During the game, users stay on your site, eliminating the need to search for coupons elsewhere. This reduces friction and churn. Additionally, the interactive gameplay keeps users on your site longer, increasing their interest in your shop and its products.
Supported Coupon Types
YouCupon provides four versatile coupon types to help you achieve your business goals:
- Conversion Coupons: Designed to attract and convert new customers.
- Upselling Coupons: Ideal for increasing the value of existing transactions.
- Lead-generation Coupons: Generate interest and attract new leads for your products.
- Affiliate Coupons: Great for driving growth through partnerships and referrals.
No matter your objective, YouCupon has a coupon type to match your needs.
Conversion Coupons
Conversion coupons are the primary winning coupons in the coupon games, activated by a “Draw a Coupon” button near your product’s price.
These coupons are perfect for encouraging first-time purchases or boosting the conversion rate of your top-performing products.
Upselling Coupons
Upselling coupons appear in the “You May Also Like” section on the cart page, offering enticing discounts to encourage additional purchases.
These coupons are designed to increase overall order value by motivating customers to explore complementary or related products.
Lead-generation Coupons
Lead-gen coupons are non-winning coupons provided during the game, ensuring every player receives something of value.
These coupons typically provide small, long-term discounts on your long-tail products, helping to keep your brand top of mind for customers.
YouCupon includes a customer-facing feature called Wallet, where customers can save lead-gen coupons for future use. The Wallet also sends reminders when a saved coupon is nearing its expiration, encouraging customers to return to your store.
Affiliate Coupons
Affiliate coupons are lead-gen coupons distributed through partner shops, offering mutual opportunities to attract new customers.
When an affiliate coupon from another shop is displayed on your site, your coupon gets an opportunity to appear on other sites in return. This partnership helps expand your audience, drive traffic, and boost sales.
YouCupon puts you in full control of your affiliations. You can select partner site categories and blacklist specific sites in the Affiliate Settings to ensure affiliate traffic aligns with your goals for maximum effectiveness.
Key Benefits
Choosing YouCupon gives you and your shop a range of advantages:
All-in-One Solution for Your Coupon Strategy
YouCupon combines powerful, customizable features that integrate seamlessly with your site:
Minimalist, Non-Distracting UI
- Designed to work nicely with most shop layouts.
- Fully customizable to match your brand’s style.
Advanced Features
- Abuse Protection: Safeguards against automated bots snatching high-value coupons.
- Campaign Management: Easily manage a group of coupons during special events or sales periods.
Comprehensive Performance Monitoring
- Intuitive reports offer valuable insights into your shop and products.
- Automated performance suggestions to optimize your campaigns.
Plus, our lead-generation tools and affiliate network take care of coupon distribution for you, so there’s no need to manage distribution channels manually. It’s all handled, so you can focus on growing your business.
Coupons Your Audience Will Value and Use
Our coupon games leverage proven psychological principles like Effort Justification and Mere-Exposure Effect to enhance the perceived value of your products. Coupled with the Wallet feature, customers can save coupons they’re interested in and receive reminders, encouraging them to revisit your store.
For coupons won by customers, YouCupon automatically applies them at checkout if the corresponding products are in the cart. This eliminates the hassle of remembering coupons or manually entering codes, creating a seamless shopping experience.
Transparent and Affordable Pricing
YouCupon offers a 30-day free trial, during which we’ll run an A/B test to compare your shop’s performance with and without YouCupon. This helps you evaluate its impact and make an informed decision.
If you choose to subscribe, we charge only when your customers use YouCupon-delivered coupons to purchase your products. Our pricing is straightforward: a 1% commission on the revenue from products sold using our coupons.
For example, with the “Small Shop” plan, if you sell a product worth $10 and the coupon gives a $2 discount, we charge 1% of the $8 net sale (the amount you receive after the discount), which comes to $0.08. There are no hidden fees.
What’s Next?
If you’re new to YouCupon, start by following our Quick Start guide to set up YouCupon for your shop.
To explore YouCupon’s core features and see how they can help you achieve your business goals, check out the sections below: