Performance Tracking

In the “Lead” panel of the YouCupon dashboard, there is a Statistics section displaying key performance indicators for your lead-gen coupons. This includes metrics such as the number of coupons distributed and used, as well as the additional revenue generated with the help of these coupons.

If you want to view the performance of a specific coupon, click on the Filter button in the upper-right corner of the section and select the product name associated with the coupon.

Important Metrics

We highlight the important metrics at the top of the dashboard:

• Impressions: The number of times the lead coupons were viewed by customers.
• Coupon Used: The number of distributed lead-gen coupons that have been used during checkout.
• Lead Revenue: The additional revenue generated by YouCupon.

Detailed Metrics

In addition to the above key metrics, YouCupon also provides the following detailed metrics for deeper insights of your business:

• Saved: The number of lead coupons were saved in coupon game by customers.
• Use Rate: The ratio of customers who used saved lead-gen coupons.
• Estimated Service Fee: The fee charged by YouCupon for lead-gen coupons, calculated as: Total purchase amount with lead-gen coupons × 0.01.
• Estimated Net Revenue: The total purchase amount using lead-gen coupons minus the Estimated Service Fee.

By leveraging these performance insights, you can fine-tune your coupon strategies to maximize customer engagement and revenue growth. Whether it’s adjusting discounts, refining campaigns, or optimizing the winning rates of your games, our detailed metrics empower you to make data-driven decisions with confidence.